Dear All,
Thanks again for attending my class and hope you had fun and learnt a bit. Also well done for all the work you put into the group presentations today - the client was very impressed!
Here is the ranking and the points achieved, after tallying the scores:
- Saatchi & Saatchi (79/100)
- Gosh (76)
- BBDO (75)
- XM (73)
- DDB (69)
- Ogilvy (58)
Client Team (65)
Well done and hope to see you around in school!
Best regards,
Jorg
Needless to say, the only reason why I posted this is because my group represented Saatchi & Saatchi. =)
Oh man, the sheer exhilaration that came with the release of the results. An amazing amount of effort has been put into this advertising module (as it was with VDM too,) especially the day before the presentation (Thrusday) when I put in a solid 14 hours thereabouts just for designing the presentation slides. Yeah baby! Haha. Just look at the slide above lah? I spent a good 2 hours plus on it, can?! By the time I came to designing this slide, I had already decided not to go with the Powerpoint charting program. But damn it, I simply couldn’t find a simple solution to designing way-too-cool bar charts. In the end, I had to do some serious geeky work in order to achieve something that I could port over to Powerpoint. Man, it was satisfying. Haha.
Well, it wasn’t the only thing I did for the slides though. As the rest will tell you, I spent an inordinate amount of time to tweak minor stuff, and added really cool animation sequences. I’ve never been so determined to create a real presentation before, and all to impress a client for a job that wasn’t real. Haha. Amazing.
Enough of my contribution then. Haha. The rest put in a lot of effort too, and were pretty nervous before the presentation. I didn’t feel it though, which they attributed to me not needing to present. Well, I’m not going to argue. Haha. It didn’t help that our rival groups set a really high standard, with some really amazing presentations lah. Indeed, it was the highest standard I’ve seen across a class, and all because it was one where we didn’t just need to have a decent proposal, but we had to really present it in style.
But pull it off we did, and I guess in the end it was about paying attention to details. Our presentation was nothing fascinating, just really professional (with really professional slides!) But the things that we decide upon during the course of the project, things like sticking to a realistic proposal (and not just something fanciful but useless,) and keeping to the budget no matter what (the figures were real!) worked for us in the end. Mind you, we changed our idea twice and were so out of time. What clinched it for us though were our presentation slides (wasn’t even mentioned lah, damnit) was our media schedule that Sandra from Saatchi & Saatchi told us about, which broke down the budget into details. We were the only group which did it, and I guess it gave credence to our budget because it showed that we did our work. Way to go!
So that’s the end of advertising. It’s results like this which makes the accounting vs marketing debate even more irritating. Aargh. The imminent future is still bleak though. Tax planning is so scary. Oh well.